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Using popular stories can vastly improve our ability to predict, prepare for, and lessen the damage of financial crises
| Publisher | Princeton University Press |
| Publication date | September 1, 2020 |
| Language | English |
| Print length | 408 pages |
| ISBN-10 | 0691210268 |
| ISBN-13 | 978-0691210261 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 5.25 x 1.1 x 8 inches (13.3 x 2.8 x 20.3 cm) |
Ideal for those analyzing economic trends and how narratives influence market behaviors and economic decision-making.
Beneficial for students studying economic theory, providing a contemporary perspective on behavioral economics and storytelling.
Useful for marketers and business strategists interested in understanding how narratives can shape consumer behavior and economic outcomes.
May not engage casual readers seeking light reading without deep analysis of economic narratives and theories.
Narrative Economics: How Stories Go Viral and Drive Major Economic Events
"Narrative Economics: How Stories Go Viral and Drive Major Economic Events" by Robert J. Shiller is a book that explores the impact of narratives and stories on the economy and financial system. Shiller analyses the psychology of the population and how it affects the economy. The author supports his arguments with historical events and big data from Google that show how certain narratives and stories have affected the way people think and act when investing. The author's research has shown that brain regions are wired to respond to stories, leading to thinking in analogies. The overall reception of the book is mixed. Some reviewers find the lack of empirical data and evidence-based arguments to be a drawback, and that it reads more like an opinion editorial. The kindle edition of the book is also criticised for having poor navigation. However, other reviewers find the book to be well-researched and authored, and that it makes a good case for quantitative analysis of volatility and textual analysis. The book is described as a big-picture work that will not assist in daily or longer-term trading and portfolio management decisions.
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