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- The No B.S. Direct Marketing
Item #:
91060135
The No B.S. Direct Marketing
Item #:
91060135
PHP 1898
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Dare to dramatically simplify your marketing with profit-proven direct mail strategies for ANY business.
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Product Details
- Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
| Publisher | Entrepreneur Pr |
| Publication date | January 1, 2013 |
| Edition | 2nd |
| Language | English |
| Print length | 173 pages |
| ISBN-10 | 1599185016 |
| ISBN-13 | 978-1599185019 |
| Item Weight | 9 ounces (255.15 grams) |
| Dimensions | 6 x 0.75 x 9 inches (15.2 x 1.9 x 22.9 cm) |
Product Description
The No B.S. Direct Marketing
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Customer Questions & Answers
-
Question:
What types of businesses can benefit from this book?
Answer: Any business can benefit, including retail stores, restaurants, and service providers. -
Question:
Are the strategies in this book relevant to modern marketing?
Answer: Yes, the strategies are updated to address the newest media and marketing methods. -
Question:
Will this book provide real-life examples of successful strategies?
Answer: Absolutely, it includes case history examples from successful marketing consultants.
Direct Editorial Review
**** Dan Kennedy's book on direct marketing has garnered overwhelmingly positive reviews from readers, marking it as a highly valuable resource for anyone involved in sales or business. Customers appreciate Kennedy's straightforward style, which is both engaging and accessible, allowing for a quick yet thorough understanding of direct marketing principles. His well-structured format, divided into ten actionable rules, provides readers with common sense strategies enriched by real-life case studies, making the concepts practical and relatable. Many readers highlight how this book serves as an excellent foundation for understanding marketing strategies without getting bogged down in fluff. Kennedy's no-nonsense approach resonates with audiences who prefer directness over flattery. His ability to illustrate concepts with firsthand examples is often cited as a key strength, giving readers practical insights that can be readily applied to their businesses. Critiques, albeit few, focus on the expectation of supplementary content in the book, which some readers hoped would deliver a complete marketing plan. However, they also recognize that Kennedy's subsequent works provide this additional detail, indicating a pathway for continued learning. Overall, the Consensus is clear: this book is a goldmine for budding marketers and established business owners alike, offering actionable advice at an unbeatable price. **
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Pros
- Easy to understand and engaging writing style.
- Structured around ten actionable rules for direct marketing.
- Includes practical, real-life case studies.
- Provides foundational marketing principles without unnecessary fluff.
- Offers great value for money.
Cons
- May require readers to purchase additional books for complete plans.
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PHP 1898
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Features & Benefits
- Simplifies marketing to focus on effective strategies.
- Updated for the latest media and marketing methods.
- Features direct mail strategies proven to increase profits.
- Includes case histories from successful marketing consultants.
- Applicable across various industries including retail and restaurants.
- Revolutionize your marketing approach with actionable insights.
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