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32239016
For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact
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Item #:
32239016
PHP 35819
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Applying the lessons of gamification could change your business, the way you learn or teach, and even your life.
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What Stands Out
Comprehensive Insights
This edition provides in-depth analysis of gamification's role across various sectors, demonstrating its effective application in business, education, and social impact, making it a valuable resource for professionals and educators alike.
Updated Strategies
Revised strategies reflect the latest trends and research in gamification, ensuring readers access current methods to engage and motivate, enhancing their ability to implement these practices successfully within their organizations.
Practical Applications
Offers real-world examples and case studies that illustrate successful gamification implementations, equipping readers with practical tools and ideas to transform their approaches and achieve better outcomes in their fields.
Product Details
- A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION….—Daniel H. Pink, Author, DriveWhy can't life—and business—be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do.Discover the successes—and failures—of organizations that are using gamification:How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash.The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the guided missile of gamification to have people work and do things in ways that are against their self-interest.This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.
| Publisher | Wharton School Press |
| Publication date | November 10, 2020 |
| Edition | Second edition |
| Language | English |
| File size | 2.9 MB |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Print length | 143 pages |
| ISBN-13 | 978-1613631041 |
| Page Flip | Enabled |
| Item Weight | 1 lbs (450 grams) |
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Features & Benefits
- Harness the power of fun to transform business and learning.
- Discover practical applications of gamification in various sectors.
- Learn from real-world successes and failures of gamification.
- Understand how to effectively implement gamification strategies.
- Access a comprehensive playbook based on prominent research.
- Experience significant improvements in productivity and engagement.
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